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The fundamentals and practice of marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Wilmshurst,John.,
[NT 47356] Secondary Intellectual Responsibility:	Institute of Marketing
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Butterworth-Heinmann;
[NT 47352] Year of Publication:	1995
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	viii, 324 p.ill. : 27 cm.;
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	'Published on behalf of the Institute of Marketing and the CAM Foundation.'
[NT 50961] ISBN:	0-7506-0997-4

The fundamentals and practice of marketing
Wilmshurst,, John.

The fundamentals and practice of marketing / John Wilmshurst - 3rd ed.. - Boston : Butterworth-Heinmann, 1995. - viii, 324 p. ; ill. ; 27 cm..
'Published on behalf of the Institute of Marketing and the CAM Foundation.'.
Includes bibliographical references and index.
ISBN 0-7506-0997-4
Marketing

The fundamentals and practice of marketing
LDR:00639nam0 2200205 i 450 001 121536
005 20120618122830.0
010 1 $a 0-7506-0997-4 $b pbk. $d NT899
020 $a us $b 95163576
100 $a 20071107d1995 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The fundamentals and practice of marketing $f John Wilmshurst
205 $a 3rd ed.
210 $a Boston $a London $d 1995 $c Butterworth-Heinmann
215 1 $a viii, 324 p. $c ill. $d 27 cm.
300 $a 'Published on behalf of the Institute of Marketing and the CAM Foundation.'
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
676 $a 658.8
680 $a HF5415 $b W5476 1995
700 $a Wilmshurst, $b John. $3 101160
712 $a Institute of Marketing $3 101161 $3 223953
712 $a CAM Foundation $3 101162 $3 223954

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658.8 W744 1995

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