| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 出版地: |
London |
| 出版者: |
Kogan Page; |
| 出版年: |
c1999 |
| 版本: |
4th ed. |
| 面頁冊數: |
xx, 648 p.ill. (some col.) : 24 cm.; |
| 標題: |
Direct marketing - |
| 標題: |
Export marketing - Management - |
| 標題: |
Advertising, Direct-mail - Great Britain - |
| 附註: |
'Published in association with the Federation of European Direct Marketing and the Direct Marketing Association.' |
| ISBN: |
0-7494-2545-8 |
| 內容註: |
part 1. International direct marketing planning advice and key topics from the FEDMA council day (November 1998) part 2. Country-by-country directory |