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The handbook of international direct marketing

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	c1999
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xx, 648 p.ill. (some col.) : 24 cm.;
[NT 47266] Subject:	Direct marketing -
[NT 47266] Subject:	Export marketing - Management -
[NT 47266] Subject:	Advertising, Direct-mail - Great Britain -
[NT 47265] Notes:	'Published in association with the Federation of European Direct Marketing and the Direct Marketing Association.'
[NT 50961] ISBN:	0-7494-2545-8
[NT 60779] Content Note:	part 1. International direct marketing planning advice and key topics from the FEDMA council day (November 1998) part 2. Country-by-country directory

The handbook of international direct marketing
The handbook of international direct marketing - 4th ed.. - London : Kogan Page, c1999. - xx, 648 p. ; ill. (some col.) ; 24 cm..
part 1. International direct marketing planning advice and key topics from the FEDMA council day (November 1998).
'Published in association with the Federation of European Direct Marketing and the Direct Marketing Association.'.
Includes index.
ISBN 0-7494-2545-8
Direct marketingExport marketingAdvertising, Direct-mail -- Management -- Great Britain

The handbook of international direct marketing
LDR:00770nam0 2200193 i 450 001 121575
005 20120618123322.0
010 1 $a 0-7494-2545-8 $b pbk. $d NT3078
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a The handbook of international direct marketing
205 $a 4th ed.
210 $a London $d c1999 $c Kogan Page
215 1 $a xx, 648 p. $c ill. (some col.) $d 24 cm.
300 $a 'Published in association with the Federation of European Direct Marketing and the Direct Marketing Association.'
320 $a Includes index
327 0 $a part 1. International direct marketing planning advice and key topics from the FEDMA council day (November 1998) $a part 2. Country-by-country directory
517 1 $a International direct marketing $z eng
606 $2 lc $a Direct marketing $3 185823
606 $a Export marketing $x Management $3 92030 $3 219428
606 $a Advertising, Direct-mail $y Great Britain $3 97615 $3 223621

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658.84 H236 1999

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