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Marketing plans : how to prepare them, how to use them

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to prepare them, how to use them
[NT 47261] Author:	McDonald,Malcolm.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	1999
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xviii, 578 p.ill. : 25 cm.;
[NT 47298] Series:	Marketing series (London, England)
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	'Published in association with the Chartered Institute of Marketing.'
[NT 50961] ISBN:	0-7506-4116-9

Marketing plans : how to prepare them, how to use them
McDonald,, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald - 4th ed.. - Boston : Butterworth-Heinemann, 1999. - xviii, 578 p. ; ill. ; 25 cm.. - (Marketing series (London, England)).
'Published in association with the Chartered Institute of Marketing.'.
Includes index.
ISBN 0-7506-4116-9
Marketing

Marketing plans : how to prepare them, how to use them
LDR:00758nam0 2200229 i 450 001 121578
005 20120618123323.0
010 1 $a 0-7506-4116-9 $b pbk. $d NT1405
020 $a us $b 00265135
100 $a 20071107d1999 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a z 001yy
200 1 $a Marketing plans $e how to prepare them, how to use them $f Malcolm McDonald
205 $a 4th ed.
210 $a Boston $a Oxford $d 1999 $c Butterworth-Heinemann
215 1 $a xviii, 578 p. $c ill. $d 25 cm.
225 2 $a Marketing series (London, England) $i Porfessional development
300 $a 'Published in association with the Chartered Institute of Marketing.'
320 $a Includes index
410 0 $1 2001 $a Marketing series (London, England)
606 $2 lc $a Marketing $3 185291
676 $a 658.8/02
680 $a HF5415.13 $b M369183 1999
700 $a McDonald, $b Malcolm. $3 100166

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658.802 M135 1999

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