| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 副題名: |
how to prepare them, how to use them |
| 作者: |
McDonald,Malcolm., |
| 出版地: |
Boston |
| 出版者: |
Butterworth-Heinemann; |
| 出版年: |
1999 |
| 版本: |
4th ed. |
| 面頁冊數: |
xviii, 578 p.ill. : 25 cm.; |
| 集叢名: |
Marketing series (London, England) |
| 標題: |
Marketing - |
| 附註: |
'Published in association with the Chartered Institute of Marketing.' |
| ISBN: |
0-7506-4116-9 |