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[NT 33762] ISBD
Strategic marketing for nonprofit organizations
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:
Kotler,Philip.,
[NT 47353] Alternative Intellectual Responsibility:
Andreasen,Alan R.,, 1934-
[NT 47351] Place of Publication:
Upper Saddle River, N.J.
[NT 47263] Published:
Prentice Hall;
[NT 47352] Year of Publication:
c1996
[NT 50960] Edition:
5th ed.
[NT 47264] Description:
vii, 632 p.ill. : 25 cm.;
[NT 47266] Subject:
Nonprofit organizations - Finance. -
[NT 50961] ISBN:
0-13-232547-0
Strategic marketing for nonprofit organizations
Kotler,, Philip.
Strategic marketing for nonprofit organizations
/ Philip Kotler, Alan R. Andreasen - 5th ed.. - Upper Saddle River, N.J. : Prentice Hall, c1996. - vii, 632 p. ; ill. ; 25 cm..
Includes bibliographical references and indexes.
ISBN 0-13-232547-0
Nonprofit organizations -- Finance.
Andreasen,, Alan R.,
Strategic marketing for nonprofit organizations
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Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991
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