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Marketing management : a strategic approach with a global orientation

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a strategic approach with a global orientation
[NT 47261] Author:	Boyd,Harper W.,
[NT 47353] Alternative Intellectual Responsibility:	Larreche,Jean-Claude.,
[NT 47353] Alternative Intellectual Responsibility:	Walker,Orville C.,
[NT 47351] Place of Publication:	Boston, Mass
[NT 47263] Published:	Irwin/McGraw-Hill;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	3rd ed., international ed.
[NT 47264] Description:	xxii, 547 p.ill. : 26 cm.;
[NT 47298] Series:	The Irwin/McGraw-Hill series in marketing
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0-256-22632-6

Marketing management : a strategic approach with a global orientation
Boyd,, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche - 3rd ed., international ed.. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 547 p. ; ill. ; 26 cm.. - (The Irwin/McGraw-Hill series in marketing).
Includes bibliographical references and indexes.
ISBN 0-256-22632-6ISBN 0-07-115429-9
Marketing

Larreche,, Jean-Claude.

Marketing management : a strategic approach with a global orientation
LDR:00808nam0 2200229 i 450 001 121634
005 20120618115658.0
010 1 $a 0-256-22632-6 $b pbk.
010 1 $a 0-07-115429-9 $b pbk. $d NT1049
020 $a us $b 97022528
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b ma
105 $a a a 001yy
200 1 $a Marketing management $e a strategic approach with a global orientation $f Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche
205 $a 3rd ed., international ed.
210 $a Boston, Mass $d c1998 $c Irwin/McGraw-Hill
215 1 $a xxii, 547 p. $c ill. $d 26 cm.
225 2 $a The Irwin/McGraw-Hill series in marketing
320 $a Includes bibliographical references and indexes
410 0 $1 2001 $a The Irwin/McGraw-Hill series in marketing
606 $2 lc $a Marketing $3 202507
676 $a 658.8
680 $a HF5415.13 $b B669 1998
700 $a Boyd, $b Harper W. $3 101424
701 $a Larreche, $b Jean-Claude. $3 101426
701 $a Walker, $b Orville C. $3 101425

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658.8 B789 1998

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