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Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
[NT 47261] Author:	Gummesson,Evert,, 1936-
[NT 47351] Place of Publication:	Oxford
[NT 47263] Published:	Butterworth-Heinemann;
[NT 47352] Year of Publication:	1999
[NT 47264] Description:	xiii, 281 p.ill. : 25 cm.;
[NT 47266] Subject:	Relationship marketing -
[NT 47265] Notes:	'Published in association with the Chartered Institute of Marketing.'
[NT 50961] ISBN:	0-7506-4463-X

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
Gummesson,, Evert,

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson - Oxford : Butterworth-Heinemann, 1999. - xiii, 281 p. ; ill. ; 25 cm..
'Published in association with the Chartered Institute of Marketing.'.
Includes bibliographical references and index.
ISBN 0-7506-4463-X
Relationship marketing

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
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200 1 $a Total relationship marketing $e from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm $f Evert Gummesson
210 $a Oxford $d 1999 $c Butterworth-Heinemann
215 1 $a xiii, 281 p. $c ill. $d 25 cm.
300 $a 'Published in association with the Chartered Institute of Marketing.'
320 $a Includes bibliographical references and index
606 $2 lc $a Relationship marketing $3 185929
676 $a 658.8/12
680 $a HF5415.55 $b G86 1999
700 $a Gummesson, $b Evert, $f 1936- $3 102168