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Developing business strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Aaker,David A.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c1998
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xiv, 330 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Strategic planning - United States -
[NT 50961] ISBN:	0-471-18364-4

Developing business strategies
Aaker,, David A.

Developing business strategies / David A. Aaker - 5th ed.. - New York : Wiley, c1998. - xiv, 330 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-471-18364-4
MarketingStrategic planning -- United States

Developing business strategies
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010 1 $a 0-471-18364-4 $b cloth $d NT1449
020 $a us $b 98010049
100 $a 20071107d1998 u y0engy09 b
101 0 $a eng
102 $a us $b ny
105 $a a a 001yy
200 1 $a Developing business strategies $f David A. Aaker
205 $a 5th ed.
210 $a New York $d c1998 $c Wiley
215 1 $a xiv, 330 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing $3 185291
606 $a Strategic planning $x United States $3 36826 $3 219311
676 $a 658.4/012 $v 21
680 $a HD30.28 $b A23 1998
700 $a Aaker, $b David A. $3 103615

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