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The marketing challenge

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Mazur,Laura,
[NT 47353] Alternative Intellectual Responsibility:	Hogg,Annik,
[NT 47351] Place of Publication:	Reading, Mass.
[NT 47263] Published:	Addison-Wesley; Economist Intelligence Unit;
[NT 47352] Year of Publication:	c1993
[NT 47264] Description:	xvii, 298 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing -
[NT 47265] Notes:	'The EIU series.'
[NT 50961] ISBN:	0-201-63191-1

The marketing challenge
Mazur,, Laura

The marketing challenge / Laura Mazur, Annik Hogg - Reading, Mass. : Addison-Wesley, c1993. - xvii, 298 p. ; ill. ; 24 cm..
'The EIU series.'.
Includes bibliographical references (p. 289-290) and index.
ISBN 0-201-63191-1
Marketing

Hogg,, Annik

The marketing challenge
LDR:00594nam0 2200193 i 450 001 122638
005 20120618121310.0
010 1 $a 0-201-63191-1 $d NT1170
020 $a us $b 93015369 //r93
100 $a 20071107d1993 u y0engy09 b
101 0 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The marketing challenge $f Laura Mazur, Annik Hogg
210 $a Reading, Mass. $a Wokingham, England $a [London] $d c1993 $c Addison-Wesley $c Economist Intelligence Unit
215 1 $a xvii, 298 p. $c ill. $d 24 cm.
300 $a 'The EIU series.'
320 $a Includes bibliographical references (p. 289-290) and index
606 $2 lc $a Marketing $3 185291
676 $a 658.8
680 $a HF5415.13 $b M3686 1993
700 $a Mazur, $b Laura $3 98072
701 $a Hogg, $b Annik $3 103833

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