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New service development : creating memorable experiences
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
creating memorable experiences
[NT 47261] Author:
FitzsimmonsJames A.,
[NT 47353] Alternative Intellectual Responsibility:
FitzsimmonsMona J.,
[NT 47351] Place of Publication:
Thousand Oaks, Calif
[NT 47263] Published:
Sage Publications;
[NT 47352] Year of Publication:
c2000
[NT 50960] Edition:
1st ed.
[NT 47264] Description:
xv, 328 p.ill. : 24 cm.;
[NT 47266] Subject:
New products -
[NT 47266] Subject:
Product management -
[NT 47266] Subject:
Service industries - Management -
[NT 47266] Subject:
Customer services - Quality control -
[NT 50961] ISBN:
0-7619-1742-X
New service development : creating memorable experiences
Fitzsimmons, James A.
New service development
: creating memorable experiences / James A. Fitzsimmons ; Mona J. Fitzsimmons - 1st ed.. - Thousand Oaks, Calif : Sage Publications, c2000. - xv, 328 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-7619-1742-X
New productsProduct managementService industriesCustomer services -- Management -- Quality control
Fitzsimmons, Mona J.
New service development : creating memorable experiences
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