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Advertising : principles and practice

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	principles and practice
[NT 47261] Author:	WellsWilliam,
[NT 47353] Alternative Intellectual Responsibility:	BurnettJohn,
[NT 47353] Alternative Intellectual Responsibility:	MoriartySandra,
[NT 47351] Place of Publication:	United States
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c1995
[NT 50960] Edition:	3rd ed
[NT 47264] Description:	815p.ill. : 26 cm.;
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0-13-722869-4

Advertising : principles and practice
Wells, William

Advertising : principles and practice / William Wells,John Burnett,Sandra Moriarty. - 3rd ed. - United States : Prentice Hall, c1995. - 815p. ; ill. ; 26 cm..
Includes bibliographical references and indexes.
ISBN 0-13-722869-4
Advertising -- History. -- United States

Burnett, John

Advertising : principles and practice
LDR:00440nam0 2200145 i 450 001 124462
005 20120618115400.0
010 $a 0-13-722869-4 $b hbk.
100 $a 20071107d1995 yamy0 b
101 $a eng
102 $a us
200 $a Advertising $e principles and practice $f William Wells,John Burnett,Sandra Moriarty.
205 $a 3rd ed
210 $a United States $d c1995 $c Prentice Hall
215 $a 815p. $c ill. $d 26 cm.
320 $a Includes bibliographical references and indexes
606 $a Advertising $y United States $x History. $3 41831 $3 219137
700 $a Wells $b William $3 92898
701 $a Burnett $b John $3 107531
701 $a Moriarty $b Sandra $3 107532

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