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Internal marketing : directions of management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	directions of management
[NT 47261] Author:	VareyRichard J.,
[NT 47353] Alternative Intellectual Responsibility:	LewisBarbara R.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2000
[NT 47264] Description:	311 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing channels -
[NT 47266] Subject:	Marketing Management - Case studies -
[NT 47266] Subject:	Market segmentation - United States -
[NT 50961] ISBN:	0-41521317-7

Internal marketing : directions of management
Varey, Richard J.

Internal marketing : directions of management / edited by Richard J. Varey ; Barbara R. Lewis. - New York : Routledge, 2000. - 311 p. ; ill. ; 24 cm..
Includes index..
ISBN 0-41521317-7
Marketing channelsMarketing ManagementMarket segmentation -- Case studies -- United States

Lewis, Barbara R.

Internal marketing : directions of management
LDR:00483nam0 2200169 i 450 001 124720
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010 1 $a 0-41521317-7 $d NT2808
100 $a 20071107d2000 m y0engy09 b
101 1 $a eng
102 $a us
105 $a z z 000yy
200 1 $a Internal marketing $e directions of management $f edited by Richard J. Varey $g Barbara R. Lewis.
210 $a New York $d 2000 $c Routledge
215 1 $a 311 p. $c ill. $d 24 cm.
320 $a Includes index.
606 $a Marketing channels $3 93109 $3 219467
606 $a Marketing Management $x Case studies $3 39469 $3 221636
606 $a Market segmentation $y United States $3 94949 $3 219262
676 $a 658.8
700 $a Varey $b Richard J. $3 107936
701 $a Lewis $b Barbara R. $3 107937
809 $d 658.8 $e V292 $p BOOK $y 2000

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