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Brand manners : how to create the self-confident organization to live the brand

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to create the self-confident organization to live the brand
作者:	PringleHamish,
合作者:	GordonWilliam,
出版地:	Chichester
出版者:	Wiley;
出版年:	c2001
面頁冊數:	xiv,314 p.ill. : 24 cm.;
標題:	Marketing -
標題:	Brand name products - Valuation. -
ISBN:	0-471-49606-5

Brand manners : how to create the self-confident organization to live the brand
Pringle, Hamish

Brand manners : how to create the self-confident organization to live the brand / Hamish Pringle ; William Gordon - Chichester : Wiley, c2001. - xiv,314 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [299]-302) and index.
ISBN 0-471-49606-5
MarketingBrand name products -- Valuation.

Gordon, William

Brand manners : how to create the self-confident organization to live the brand
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215 1 $a xiv,314 p. $c ill. $d 24 cm.
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