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Promtional strategy : managing the m...

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Engel, James F.

Promtional strategy : managing the marketing communications process

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	managing the marketing communications process
[NT 47261] Author:	EngelJames F.,
[NT 47353] Alternative Intellectual Responsibility:	WarshawMartin R.,
[NT 47353] Alternative Intellectual Responsibility:	KinnearThomas C.,
[NT 47351] Place of Publication:	[United States]
[NT 47263] Published:	Richard D. Irwin;
[NT 47352] Year of Publication:	c1983
[NT 47264] Description:	655 p.ill. : 24 cm.;
[NT 47266] Subject:	Managing -

Promtional strategy : managing the marketing communications process
Engel, James F.

Promtional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear - [United States] : Richard D. Irwin, c1983. - 655 p. ; ill. ; 24 cm..
Includes index.
Managing

Warshaw, Martin R.

Promtional strategy : managing the marketing communications process
LDR:00384nam0 2200121 i 450 001 125116
010 $b bound.
100 $a 20020704d1983 yamy0eng b
101 $a eng
102 $a us
200 $a Promtional strategy $e managing the marketing communications process $f James F. Engel, Martin R. Warshaw, Thomas C. Kinnear
210 $a [United States] $d c1983 $c Richard D. Irwin
215 $a 655 p. $c ill. $d 24 cm.
320 $a Includes index
606 $a Managing $3 108552
700 $a Engel $b James F. $3 92738
701 $a Warshaw $b Martin R. $3 108551
701 $a Kinnear $b Thomas C. $3 38946

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