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Digital marketing : global strategies from the world's leading experts

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	global strategies from the world's leading experts
[NT 47261] Author:	WindYoram,
[NT 47353] Alternative Intellectual Responsibility:	MahajanVijay,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2001
[NT 47264] Description:	x,416 p.ill. : 24 cm.;
[NT 47266] Subject:	Internet marketing -
[NT 47266] Subject:	Consumer behavior -
[NT 47266] Subject:	Electronic commerce - Planning. -
[NT 50961] ISBN:	0-471-36122-4

Digital marketing : global strategies from the world's leading experts
Wind, Yoram

Digital marketing : global strategies from the world's leading experts / Jerry Wind ; Vijay Mahajan. - New York : Wiley, c2001. - x,416 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0-471-36122-4
Internet marketingConsumer behaviorElectronic commerce -- Planning.

Mahajan, Vijay

Digital marketing : global strategies from the world's leading experts
LDR:00516nam0 2200169 i 450 001 125389
005 20120618113744.0
010 1 $a 0-471-36122-4 $b hbk.
100 $a 20071107d2001 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Digital marketing $e global strategies from the world's leading experts $f Jerry Wind $g Vijay Mahajan.
210 $a New York $d c2001 $c Wiley
215 1 $a x,416 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a Internet marketing $3 37214 $3 219286
606 $2 lc $a Consumer behavior $3 185099
606 $a Electronic commerce $x Planning. $3 42436 $3 219287
676 $a 658.8
700 $a Wind $b Yoram $3 108992
701 $a Mahajan $b Vijay $3 108993
809 $d 658.8 $e W763 $y 2001

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