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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	gaining competitive advantage through customer satisfaction and customer retention
[NT 47261] Author:	Hennig-ThurauThorsten,
[NT 47353] Alternative Intellectual Responsibility:	HansenUrsula,
[NT 47351] Place of Publication:	Berlin
[NT 47263] Published:	Springer;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	xvii,459 p.ill. : 24 cm.;
[NT 47266] Subject:	Relationship marketing -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 47266] Subject:	Customer services - Quality control -
[NT 50961] ISBN:	3-540-66942-6

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention / Thorsten Hennig-Thurau ; Ursula Hansen, editors - Berlin : Springer, c2000. - xvii,459 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 3-540-66942-6
Relationship marketingCustomer relationsCustomer services -- Data processing -- Quality control

Hansen, Ursula

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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