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[NT 33762] ISBD
A framework for marketing management
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:
KotlerPhilip,
[NT 47351] Place of Publication:
Upper Saddle River, N.J.
[NT 47263] Published:
Prentice Hall;
[NT 47352] Year of Publication:
c2001
[NT 47264] Description:
xv, 352 p.ill. : 24 cm.;
[NT 47266] Subject:
Marketing -
[NT 50961] ISBN:
0-13-018525-6
A framework for marketing management
Kotler, Philip
A framework for marketing management
/ Philip Kotler - Upper Saddle River, N.J. : Prentice Hall, c2001. - xv, 352 p. ; ill. ; 24 cm..
Includes bibliographical references and index.
ISBN 0-13-018525-6
Marketing
A framework for marketing management
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