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[NT 42591] Language: Francais

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	multi-item measures for marketing and consumer behavior research
[NT 47261] Author:	BeardenWilliam O.,
[NT 47353] Alternative Intellectual Responsibility:	NetemeyerRichard G.,
[NT 47351] Place of Publication:	Thousand Oaks, Calif.
[NT 47263] Published:	Sage Publications;
[NT 47352] Year of Publication:	c1999.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xiv, 537 p.29 cm.;
[NT 47266] Subject:	Marketing research -
[NT 47266] Subject:	Consumer behavior -
[NT 50961] ISBN:	076191000X

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden ; Richard G. Netemeyer. - 2nd ed.. - Thousand Oaks, Calif. : Sage Publications, c1999.. - xiv, 537 p. ; 29 cm..
Includes bibliographical references and indexes..
ISBN 076191000X
Marketing researchConsumer behavior

Netemeyer, Richard G.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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