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Marketing research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	AakerDavid A.,
[NT 47353] Alternative Intellectual Responsibility:	KumarV.,
[NT 47354] Secondary Intellectual Responsibility:	DayGeorge S.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2001
[NT 50960] Edition:	7th ed.
[NT 47264] Description:	xvi, 751 p.ill. : 27 cm.;
[NT 47266] Subject:	Marketing research -
[NT 50961] ISBN:	0-471-36340-5

Marketing research
Aaker, David A.

Marketing research / David A. Aaker ; George S. Day - 7th ed.. - New York : Wiley, c2001. - xvi, 751 p. ; ill. ; 27 cm..
Includes bibliographical references and index.
ISBN 0-471-36340-5
Marketing research

Kumar, V.

Day, George S.

Marketing research
LDR:00484nam0 2200169 i 450 001 126231
005 20120618115144.0
010 1 $a 0-471-36340-5 $b hbk. $d NT1166
100 $a 20071107d2001 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Marketing research $f David A. Aaker $g George S. Day $g V. Kumar
205 $a 7th ed.
210 $a New York $d c2001 $c Wiley
215 1 $a xvi, 751 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and index
606 $2 lc $a Marketing research $3 184773
676 $a 658.8/3 $v 21
700 $a Aaker $b David A. $3 99495
701 $a Kumar $b V. $3 99496
702 $a Day $b George S. $3 99497

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658.83 A111 2001

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