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Marketing management : a relationship marketing perspective

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a relationship marketing perspective
[NT 47356] Secondary Intellectual Responsibility:	Cranfield School of Management
[NT 47351] Place of Publication:	Basingstoke
[NT 47263] Published:	Palgrave;
[NT 47352] Year of Publication:	c2000
[NT 47264] Description:	xviii, 295 p.25 cm.;
[NT 47266] Subject:	Relationship marketing -
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	0-333-77749-2

Marketing management : a relationship marketing perspective
Marketing management : a relationship marketing perspective / Cranfield School of Management - Basingstoke : Palgrave, c2000. - xviii, 295 p. ; 25 cm..
Includes bibliographical references and index.
ISBN 0-333-77749-2ISBN 0-333-77750-6
Relationship marketingMarketing

Marketing management : a relationship marketing perspective
LDR:00520nam0 2200169 i 450 001 126259
005 20120618115139.0
010 1 $a 0-333-77749-2 $b hbk.
010 1 $a 0-333-77750-6 $b pbk. $d NT3492
100 $a 20071107d2000 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Marketing management $e a relationship marketing perspective $f Cranfield School of Management
210 $a Basingstoke $d c2000 $c Palgrave
215 1 $a xviii, 295 p. $d 25 cm.
320 $a Includes bibliographical references and index
606 $a Relationship marketing $3 185929 $2 lc $3 221572
606 $2 lc $a Marketing $3 202507
676 $a 658.8
712 $a Cranfield School of Management $3 110387 $3 221571

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