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Promotional strategy : an integrated marketing communication approach

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	an integrated marketing communication approach
[NT 47261] Author:	EngelJames F.,
[NT 47353] Alternative Intellectual Responsibility:	WarshawMartin R.,
[NT 47354] Secondary Intellectual Responsibility:	ReeceBonnie B.,
[NT 47354] Secondary Intellectual Responsibility:	KinnearThomas C.,
[NT 47351] Place of Publication:	Cincinnati, Ohio
[NT 47263] Published:	Pinnaflex Educational Resources;
[NT 47352] Year of Publication:	c2000
[NT 50960] Edition:	9th ed.
[NT 47264] Description:	xiv, 690 p.ill. : 23 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	1-893673-05-7

Promotional strategy : an integrated marketing communication approach
Engel, James F.

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.} - 9th ed.. - Cincinnati, Ohio : Pinnaflex Educational Resources, c2000. - xiv, 690 p. ; ill. ; 23 cm..
Includes bibliographical references and index.
ISBN 1-893673-05-7
MarketingAdvertising -- History. -- United States

Warshaw, Martin R.

Reece, Bonnie B.

Promotional strategy : an integrated marketing communication approach
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200 1 $a Promotional strategy $e an integrated marketing communication approach $f James F. Engel ... [et al.}
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606 $a Advertising $y United States $x History. $3 41831 $3 219137
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701 $a Warshaw $b Martin R. $3 108551
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658.82 E57 2000

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