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Qualitative market research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47353] Alternative Intellectual Responsibility:	EreautGill,
[NT 47354] Secondary Intellectual Responsibility:	ImmsMike,
[NT 47354] Secondary Intellectual Responsibility:	CallinghamMartin,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Sage;
[NT 47352] Year of Publication:	2002
[NT 47264] Description:	7 v. (various pagings)ill. : 24 cm.;
[NT 47266] Subject:	Qualitative research -
[NT 47266] Subject:	Interviewing in marketing research -
[NT 47266] Subject:	Business names -
[NT 47266] Subject:	Marketing research -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0-7619-7272-2
[NT 60779] Content Note:	Analysis and interpretation in qualitative market research /Gill Ereaut Delivering results in qualitative market research /Geraldine Lillis Developing advertising with qualitative market research /Judith Wardle Developing brands with qualitative market research /Jon Chandler, Mike Owen Interviewing groups and individuals in qualitative market research /Joanna Chrzanowska Introduction to qualitative market research /Mike Imms, Gill Ereaut Methods beyond interviewing in qualitative market research /Philly Desai, V. 1, V. 2, V. 3, V. 4, V. 5, V. 6, V. 7

Qualitative market research
Qualitative market research / edited by Gill Ereaut ; Martin Callingham - London : Sage, 2002. - 7 v. (various pagings) ; ill. ; 24 cm..
Analysis and interpretation in qualitative market research /Gill Ereaut.
Includes bibliographical references and indexes.
ISBN 0-7619-7272-2
Qualitative researchInterviewing in marketing researchBusiness namesMarketing researchAdvertising -- History. -- United States

Ereaut, Gill

Imms, Mike

Qualitative market research
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215 1 $a 7 v. (various pagings) $c ill. $d 24 cm.
320 $a Includes bibliographical references and indexes
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606 $a Business names $3 110493 $3 221324
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606 $a Advertising $y United States $x History. $3 41831 $3 219137
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702 $a Imms $b Mike $3 110489
702 $a Callingham $b Martin $3 110490