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Market segmentation : how to do it, how to profit from it

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to do it, how to profit from it
[NT 47261] Author:	McDonaldMalcolm,
[NT 47353] Alternative Intellectual Responsibility:	DunbarIan,
[NT 47351] Place of Publication:	Basingstoke
[NT 47263] Published:	Macmillan;
[NT 47352] Year of Publication:	1998
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxiii, 376 p.24 cm.;
[NT 47266] Subject:	Market research -
[NT 47266] Subject:	Market segmentation - United States -
[NT 50961] ISBN:	0-333-73369-X

Market segmentation : how to do it, how to profit from it
McDonald, Malcolm

Market segmentation : how to do it, how to profit from it / Malcolm McDonald ; Ian Dunbar - 2nd ed.. - Basingstoke : Macmillan, 1998. - xxiii, 376 p. ; 24 cm..
Includes index.
ISBN 0-333-73369-XISBN 0-333-73370-3
Market researchMarket segmentation -- United States

Dunbar, Ian

Market segmentation : how to do it, how to profit from it
LDR:00509nam0 2200181 i 450 001 126433
005 20120618115118.0
010 1 $a 0-333-73369-X $b pbk.
010 1 $a 0-333-73370-3 $b hbk. $d NT3809
100 $a 20071107d1998 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Market segmentation $e how to do it, how to profit from it $f Malcolm McDonald $g Ian Dunbar
205 $a 2nd ed.
210 $a Basingstoke $d 1998 $c Macmillan
215 1 $a xxiii, 376 p. $d 24 cm.
320 $a Includes index
606 $a Market research $3 110665 $3 221542
606 $a Market segmentation $y United States $3 94949 $3 219262
676 $a 658.83
700 $a McDonald $b Malcolm $3 110663
701 $a Dunbar $b Ian $3 110664

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