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[NT 33762] ISBD
Basic marketing research = Marketing research
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:
Marketing research
[NT 47261] Author:
ChurchillGilbert A.,
[NT 47351] Place of Publication:
Fort Worth, TX
[NT 47263] Published:
Dryden Press;
[NT 47352] Year of Publication:
c2001
[NT 50960] Edition:
4th ed.
[NT 47264] Description:
xvii, 830 p.ill.(some col.) : 29 cm.;
[NT 47298] Series:
The Dryden Press series in marketing
[NT 47266] Subject:
Marketing research -
[NT 50961] ISBN:
0-03-021104-2
Basic marketing research = Marketing research
Churchill, Gilbert A.
Basic marketing research
= Marketing research / Gilbert A. Churchill, Jr. - 4th ed.. - Fort Worth, TX : Dryden Press, c2001. - xvii, 830 p. ; ill.(some col.) ; 29 cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and index.
ISBN 0-03-021104-2
Marketing research
Basic marketing research = Marketing research
LDR
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38655
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