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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	leveraging the Internet for market measurement and consumer insight
[NT 47261] Author:	MonsterRobert W.,
[NT 47353] Alternative Intellectual Responsibility:	PettitRaymond C.,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	John Wiley & Sons (Asia) Pte Ltd;
[NT 47352] Year of Publication:	2002
[NT 47264] Description:	xxi, 306 p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing research -
[NT 47266] Subject:	Telemarketing -
[NT 50961] ISBN:	0-470-82064-0

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
Monster, Robert W.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster ; Raymond C. Pettit - Singapore : John Wiley & Sons (Asia) Pte Ltd, 2002. - xxi, 306 p. ; ill. ; 24 cm..
Includes index.
ISBN 0-470-82064-0
Marketing researchTelemarketing

Pettit, Raymond C.

Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
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