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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the most successful campaigns in Asia-Pacific and the marketing strategies behind them
[NT 47261] Author:	AitchisonJim,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	J. Wiley & Sons (Asia);
[NT 47352] Year of Publication:	2002
[NT 47264] Description:	xviii, 411 p.ill.,ports. : 26 cm.;
[NT 47266] Subject:	Communication in marketing -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 47266] Subject:	Advertising campaigns -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0-470-82055-1

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
Aitchison, Jim

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison - Singapore : J. Wiley & Sons (Asia), 2002. - xviii, 411 p. ; ill.,ports. ; 26 cm..
Includes index.
ISBN 0-470-82055-1
Communication in marketingBrand name productsAdvertising campaignsAdvertising -- Valuation. -- History. -- United States

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
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