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The customer loyalty solution : what works and what doesn't in customer loyalty programs

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	what works and what doesn't in customer loyalty programs
[NT 47261] Author:	HughesArthur Middleton.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	[2003]
[NT 47264] Description:	xix, 364 p.ill. : 24 cm.;
[NT 47266] Subject:	Database marketing. -
[NT 47266] Subject:	Customer loyalty programs. -
[NT 50961] ISBN:	0071363661

The customer loyalty solution : what works and what doesn't in customer loyalty programs
Hughes, Arthur Middleton.

The customer loyalty solution : what works and what doesn't in customer loyalty programs / by Arthur Middleton Hughes. - New York : McGraw-Hill, [2003]. - xix, 364 p. ; ill. ; 24 cm..
Includes index..
ISBN 0071363661
Database marketing.Customer loyalty programs.

The customer loyalty solution : what works and what doesn't in customer loyalty programs
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200 1 $a The customer loyalty solution $e what works and what doesn't in customer loyalty programs $f by Arthur Middleton Hughes.
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606 $a Customer loyalty programs. $3 111618 $3 221048
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700 $a Hughes $b Arthur Middleton. $3 111616