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United we brand : how to create a cohesive brand that's seen, heard, and remembered

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to create a cohesive brand that's seen, heard, and remembered
[NT 47261] Author:	MoserMike,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2003.
[NT 47264] Description:	xvii,165 p.ill. : 25 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	New products -
[NT 50961] ISBN:	1578517982

United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike

United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser. - Boston : Harvard Business School Press, c2003.. - xvii,165 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 1578517982
Brand name products.New products

United we brand : how to create a cohesive brand that's seen, heard, and remembered
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