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The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	CRM handbook
[NT 47348] Title Information:	strategies and concepts for building enduring customer loyalty and profitability
[NT 47353] Alternative Intellectual Responsibility:	FreelandJohn G.,
[NT 47351] Place of Publication:	New York, N.Y.
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2003
[NT 47264] Description:	viii, 353 p.ill. : 24 cm.;
[NT 47266] Subject:	Customer loyalty -
[NT 47266] Subject:	Customer relations - Data processing -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-07-140935-1

The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John G. Freeland, editor - New York, N.Y. : McGraw-Hill, c2003. - viii, 353 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 313-319) and index.
ISBN 0-07-140935-1
Customer loyaltyCustomer relationsBrand name products -- Data processing -- Valuation.

Freeland, John G.

The ultimate CRM handbook = CRM handbook : strategies and concepts for building enduring customer loyalty and profitability
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