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Marketing : principles & perspectives

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	principles & perspectives
[NT 47261] Author:	BeardenWilliam O.,
[NT 47353] Alternative Intellectual Responsibility:	IngramThomas N.,
[NT 47354] Secondary Intellectual Responsibility:	LaForgeRaymond W.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill/Irwin;
[NT 47352] Year of Publication:	c2004.
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xl, 596 p.col. ill. : 28 cm.;
[NT 47298] Series:	McGraw-Hill/Irwin series in marketing
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	007286057X

Marketing : principles & perspectives
Bearden, William O.

Marketing : principles & perspectives / William O. Bearden, Thomas N.Ingram, Raymond W. LaForge. - 4th ed.. - New York : McGraw-Hill/Irwin, c2004.. - xl, 596 p. ; col. ill. ; 28 cm.. - (McGraw-Hill/Irwin series in marketing).
Includes bibliographical references and indexes..
ISBN 007286057XISBN 0071214305ISBN 0072539097
Marketing

Ingram, Thomas N.

LaForge, Raymond W.

Marketing : principles & perspectives
LDR:00645nam0 2200205 i 450 001 127380
005 20120618113708.0
010 1 $a 007286057X
010 1 $a 0071214305 $b International ed.
010 1 $a 0072539097 $b pbk. $d NT3050
100 $a 20071107d2004 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Marketing $e principles & perspectives $f William O. Bearden, Thomas N.Ingram, Raymond W. LaForge.
205 $a 4th ed.
210 $a New York $d c2004. $c McGraw-Hill/Irwin
215 1 $a xl, 596 p. $c col. ill. $d 28 cm.
225 1 $a McGraw-Hill/Irwin series in marketing
320 $a Includes bibliographical references and indexes.
606 $2 lc $a Marketing $3 202507
676 $a 658.8
700 $a Bearden $b William O. $3 110206
701 $a Ingram $b Thomas N. $3 112231
702 $a LaForge $b Raymond W. $3 112232

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