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Before the brand : creating the unique DNA of an enduring brand identity

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	creating the unique DNA of an enduring brand identity
[NT 47261] Author:	PerryAlycia.,
[NT 47353] Alternative Intellectual Responsibility:	WisnomDavid.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2003.
[NT 47264] Description:	xii, 228 p.ill. : 21 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Trademarks - Design. -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0071393099

Before the brand : creating the unique DNA of an enduring brand identity
Perry, Alycia.

Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. - New York : McGraw-Hill, c2003.. - xii, 228 p. ; ill. ; 21 cm..
Includes bibliographical references (p. 217-218) and index..
ISBN 0071393099
Brand name products.TrademarksBrand name productsAdvertising -- Design. -- Valuation. -- History. -- United States

Wisnom, David.

Before the brand : creating the unique DNA of an enduring brand identity
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010 1 $a 0071393099 $b pbk. $d NT670
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101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Before the brand $e creating the unique DNA of an enduring brand identity $f Alycia Perry with David Wisnom, III.
210 $a New York $d c2003. $c McGraw-Hill
215 1 $a xii, 228 p. $c ill. $d 21 cm.
320 $a Includes bibliographical references (p. 217-218) and index.
606 $2 lc $a Brand name products. $3 187247
606 $a Trademarks $x Design. $3 112259 $3 219546
606 $a Brand name products $x Valuation. $3 54993 $3 218271
606 $a Advertising $y United States $x History. $3 41831 $3 219137
676 $a 658.8/27
700 $a Perry $b Alycia. $3 112257
701 $a Wisnom $b David. $3 112258

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