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Will & vision = Will and vision : how latecomers grow to dominate markets

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Will and vision
[NT 47348] Title Information:	how latecomers grow to dominate markets
[NT 47261] Author:	TellisGerard J., 1950-
[NT 47353] Alternative Intellectual Responsibility:	GolderPeter N.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2002
[NT 47264] Description:	xv, 340 p.ill. : 23 cm.;
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-07-137549-X

Will & vision = Will and vision : how latecomers grow to dominate markets
Tellis, Gerard J.

Will & vision = Will and vision : how latecomers grow to dominate markets / Gerard J. Tellis ; Peter N. Golder - New York : McGraw-Hill, c2002. - xv, 340 p. ; ill. ; 23 cm..
Includes bibliographical references (p. [315]-330) and index.
ISBN 0-07-137549-X
MarketingBrand name products -- Valuation.

Golder, Peter N.

Will & vision = Will and vision : how latecomers grow to dominate markets
LDR:00521nam0 2200157 i 450 001 127413
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010 1 $a 0-07-137549-X $b hbk. $d NT1254
100 $a 20071107d2002 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a Will & vision $d Will and vision $e how latecomers grow to dominate markets $f Gerard J. Tellis $g Peter N. Golder
210 $a New York $d c2002 $c McGraw-Hill
215 1 $a xv, 340 p. $c ill. $d 23 cm.
320 $a Includes bibliographical references (p. [315]-330) and index
606 $2 lc $a Marketing $3 185291
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/00973
700 $a Tellis $b Gerard J. $f 1950- $3 112293
701 $a Golder $b Peter N. $3 112294

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