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Strategic brand management : building, measuring, and managing brand equity

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	building, measuring, and managing brand equity
[NT 47261] Author:	KellerKevin Lane, 1956-
[NT 47351] Place of Publication:	Upper Saddle River, N.J.
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c2003.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxvii, 788 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0131105833

Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed.. - Upper Saddle River, N.J. : Prentice Hall, c2003.. - xxvii, 788 p. ; ill. ; 24 cm..
Includes bibliographical references and index..
ISBN 0131105833ISBN 9780131105836
Brand name products -- Valuation.

Strategic brand management : building, measuring, and managing brand equity
LDR:00671nam 2200205 n 450 001 137337
005 20120618113324.0
010 1 $a 0131105833 $b pbk. : international ed. $d NT6263
010 1 $a 9780131105836 $b pbk. : international ed. $d NT6263
042 $a pcc
100 $a 20071107d2003 m y0engy08 b
101 $a eng
102 $a us
105 $a a z 001yy
200 1 $a Strategic brand management $e building, measuring, and managing brand equity $f Kevin Lane Keller.
205 $a 2nd ed.
210 $a Upper Saddle River, N.J. $d c2003. $c Prentice Hall
215 1 $a xxvii, 788 p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/27
680 $a HD69.B7 $b K45 2003
700 $a Keller $b Kevin Lane $f 1956- $3 119395

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658.827 K29 2003

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