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Madison & Vine : why the entertainment and advertising industries must converge to survive

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	why the entertainment and advertising industries must converge to survive
[NT 47261] Author:	DonatonScott.,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004, 2005.
[NT 47264] Description:	xvii, 202 p.22 cm.;
[NT 47266] Subject:	Advertising - History. - United States -
[NT 47266] Subject:	Performing arts - United States. -
[NT 47265] Notes:	"1st McGraw-Hill pbk. ed. pub. in 2005" -- T.p. verso of pbk. ed.
[NT 50961] ISBN:	0071436847

Madison & Vine : why the entertainment and advertising industries must converge to survive
Donaton, Scott.

Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton. - New York : McGraw-Hill, c2004, 2005.. - xvii, 202 p. ; 22 cm..
"1st McGraw-Hill pbk. ed. pub. in 2005" -- T.p. verso of pbk. ed..
Includes bibliographical references (p. 187-193) and index..
ISBN 0071436847ISBN 9780071436847ISBN 0071462163ISBN 9780071462167
AdvertisingPerforming arts -- History. -- United States -- United States.

Madison & Vine : why the entertainment and advertising industries must converge to survive
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