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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
[NT 47261] Author:	TaylorDavid, 1964-
[NT 47351] Place of Publication:	Chichester, England
[NT 47263] Published:	J. Wiley;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	ix, 162 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-470-86211-4

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Taylor, David

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / David Taylor. - Chichester, England : J. Wiley, c2004.. - ix, 162 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [151]-153) and index..
ISBN 0-470-86211-4
Brand name products -- Valuation.

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
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