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Applying qualitative methods to marketing management research

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	GadnerJohannes,
[NT 47354] Secondary Intellectual Responsibility:	RichardsLyn,
[NT 47354] Secondary Intellectual Responsibility:	BuberRenate, 1954-
[NT 47351] Place of Publication:	Houndmills, Basingstoke, Hampshire
[NT 47263] Published:	Palgrave Macmillan;
[NT 47352] Year of Publication:	2004
[NT 47264] Description:	xx, 292 p.23 cm.;
[NT 47266] Subject:	Qualitative research -
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	1-4039-1660-8

Applying qualitative methods to marketing management research
Applying qualitative methods to marketing management research / edited by Renate Buber ... [et al.] - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004. - xx, 292 p. ; 23 cm..
Includes bibliographical references and indexes.
ISBN 1-4039-1660-8
Qualitative researchMarketing

Gadner, Johannes

Applying qualitative methods to marketing management research
LDR:00571nam0 2200169 i 450 001 142794
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010 1 $a 1-4039-1660-8 $b hbk. $d NT3587
100 $a 20071203d2004 m y0engy01 b
101 1 $a eng
102 $a gb
105 $a a z 000zy
200 1 $a Applying qualitative methods to marketing management research $f edited by Renate Buber ... [et al.]
210 $a Houndmills, Basingstoke, Hampshire $a New York, N.Y. $d 2004 $c Palgrave Macmillan
215 1 $a xx, 292 p. $d 23 cm.
320 $a Includes bibliographical references and indexes
606 $a Qualitative research $3 110491 $3 221322
606 $2 lc $a Marketing $3 185291
676 $a 658.8/007/2 $v 21
702 $a Gadner $b Johannes $3 125013
702 $a Richards $b Lyn $3 125014
702 $a Buber $b Renate $f 1954- $3 125012
809 $d 658.80072 $e A652

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