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New consumer marketing : managing a living demand system
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
managing a living demand system
[NT 47261] Author:
BakerSusan, 1958-
[NT 47353] Alternative Intellectual Responsibility:
BassMargrit.,
[NT 47351] Place of Publication:
Chichester, West Sussex, England
[NT 47263] Published:
John Wiley & Sons;
[NT 47352] Year of Publication:
c2003.
[NT 47264] Description:
xii, 204 p.ill. : 24 cm.;
[NT 47266] Subject:
Marketing -
[NT 50961] ISBN:
0-470-84482-5
New consumer marketing : managing a living demand system
Baker, Susan
New consumer marketing
: managing a living demand system / Susan Baker ; Margrit Bass. - Chichester, West Sussex, England : John Wiley & Sons, c2003.. - xii, 204 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [191]-196) and index..
ISBN 0-470-84482-5
Marketing
Bass, Margrit.
New consumer marketing : managing a living demand system
LDR
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B168
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