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The why of consumption : contemporary perspectives on consumer motives, goals and desires

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	contemporary perspectives on consumer motives, goals and desires
[NT 47354] Secondary Intellectual Responsibility:	RatneshwarS.,
[NT 47354] Secondary Intellectual Responsibility:	MickDavid Glen,
[NT 47354] Secondary Intellectual Responsibility:	HuffmanCynthia,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2003
[NT 47264] Description:	xx, 330 p.ill. : 24 cm.;
[NT 47298] Series:	Routledge interpretive marketing research
[NT 47266] Subject:	Consumer behavior -
[NT 47266] Subject:	Consumers -
[NT 50961] ISBN:	0-415-31617-0

The why of consumption : contemporary perspectives on consumer motives, goals and desires
The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar ... [et al.] - London : Routledge, 2003. - xx, 330 p. ; ill. ; 24 cm.. - (Routledge interpretive marketing research).
Includes bibliographical references and indexes.
ISBN 0-415-31617-0
Consumer behaviorConsumers

Ratneshwar, S.

The why of consumption : contemporary perspectives on consumer motives, goals and desires
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