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When marketing becomes a minefield.

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47262] Corporate Body:	Harvard Business School Press.
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	187 p.21 cm.;
[NT 47298] Series:	Management dilemmas
[NT 47266] Subject:	Marketing -
[NT 50961] ISBN:	1-59139-505-4

When marketing becomes a minefield.
Harvard Business School Press.

When marketing becomes a minefield. - Boston : Harvard Business School Press, c2004.. - 187 p. ; 21 cm.. - (Management dilemmas).
'Case studies from the pages of Harvard business review'--Cover..
ISBN 1-59139-505-4
Marketing

When marketing becomes a minefield.
LDR:00586nam0 2200205 i 450 001 143326
005 20120618205433.0
010 1 $a 1-59139-505-4 $b pbk. $d NT658
100 $a 20071203d2004 m y0engy01 b
101 1 $a eng
102 $a us
105 $a a z 000zy
200 1 $a When marketing becomes a minefield.
210 $a Boston $d c2004. $c Harvard Business School Press
215 1 $a 187 p. $d 21 cm.
225 1 $a Management dilemmas
320 $a 'Case studies from the pages of Harvard business review'--Cover.
320 $a 'What will you do?'--Cover.
410 0 $1 2001 $a Management dilemmas
606 $2 lc $a Marketing $3 185291
676 $a 658.8
710 $a Harvard Business School Press. $3 111626 $3 220215
809 $d 658.8 $e W567

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