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Defending the brand : aggressive strategies for protecting your brand in the online arena

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	aggressive strategies for protecting your brand in the online arena
[NT 47261] Author:	MurrayBrian H., 1968-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	American Management Association;
[NT 47352] Year of Publication:	c2004
[NT 47264] Description:	xvi, 268 p.ill. : 24 cm.;
[NT 47266] Subject:	Trademark infringement -
[NT 47266] Subject:	Product management -
[NT 47266] Subject:	Electronic commerce - Planning. -
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 50961] ISBN:	0-8144-0754-4

Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H.

Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray - New York : American Management Association, c2004. - xvi, 268 p. ; ill. ; 24 cm..
Includes bibliographical references and indexes.
ISBN 0-8144-0754-4
Trademark infringementProduct managementElectronic commerceBrand name products -- Planning. -- Valuation.

Defending the brand : aggressive strategies for protecting your brand in the online arena
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