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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to create uncontested market space and make the competition irrelevant
[NT 47261] Author:	KimW. Chan.,
[NT 47353] Alternative Intellectual Responsibility:	MauborgneRenee.,
[NT 47351] Place of Publication:	Boston, Mass.
[NT 47263] Published:	Harvard Business School Press;
[NT 47352] Year of Publication:	c2005.
[NT 47264] Description:	xv, 240 p.ill. : 25 cm.;
[NT 47266] Subject:	New products -
[NT 47266] Subject:	Market segmentation - United States -
[NT 50961] ISBN:	1-59139-619-0

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim ; Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, c2005.. - xv, 240 p. ; ill. ; 25 cm..
Includes bibliographical references (p. [223]-229) and index..
ISBN 1-59139-619-0
New productsMarket segmentation -- United States

Mauborgne, Renee.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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