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The new marketing conversation : : creating and strengthening relationships between buyers and sellers /

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	creating and strengthening relationships between buyers and sellers /
[NT 47261] Author:	SteinDonna Baier.,
[NT 47353] Alternative Intellectual Responsibility:	MacAaronAlexandra.,
[NT 47351] Place of Publication:	Mason, Ohio :
[NT 47263] Published:	Thomson,;
[NT 47352] Year of Publication:	c2005.
[NT 47264] Description:	xii, 271 p. :ill. ; : 24 cm.;
[NT 47266] Subject:	Customer relations.; -
[NT 47266] Subject:	Marketing.; -
[NT 47266] Subject:	Relationship marketing.; -
[NT 47266] Subject:	Business communication.; -
[NT 47265] Notes:	Includes index.;
[NT 50961] ISBN:	0324200579
[NT 60779] Content Note:	The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers /
Stein, Donna Baier.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers / / Donna Baier Stein, Alexandra MacAaron. - Mason, Ohio : : Thomson,, c2005.. - xii, 271 p. : ; ill. ; ; 24 cm..
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation..
Includes index.;.
ISBN 0324200579
Customer relations.;Marketing.;Relationship marketing.;Business communication.;

MacAaron, Alexandra.

The new marketing conversation : : creating and strengthening relationships between buyers and sellers /
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215 1 $a xii, 271 p. : $c ill. ; $d 24 cm.
300 $a Includes index.;
327 0 $a The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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701 $a MacAaron $b Alexandra. $3 126052