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Fashion brands : branding style from Armani to Zara

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	branding style from Armani to Zara
[NT 47261] Author:	TungateMark, 1967-
[NT 47351] Place of Publication:	Sterling, Va.
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2005.
[NT 47264] Description:	ix, 243 p.ill.(some col.) : 25 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Fashion merchandising. -
[NT 47266] Subject:	Advertising - History. - United States -
[NT 50961] ISBN:	0749442999
[NT 60779] Content Note:	The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.

Fashion brands : branding style from Armani to Zara
Tungate, Mark

Fashion brands : branding style from Armani to Zara / Mark Tungate. - Sterling, Va. : Kogan Page, 2005.. - ix, 243 p. ; ill.(some col.) ; 25 cm..
The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion..
Includes bibliographical references and index..
ISBN 0749442999
Brand name products.Fashion merchandising.Advertising -- History. -- United States

Fashion brands : branding style from Armani to Zara
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200 1 $a Fashion brands $e branding style from Armani to Zara $f Mark Tungate.
210 $a Sterling, Va. $d 2005. $c Kogan Page
215 1 $a ix, 243 p. $c ill.(some col.) $d 25 cm.
320 $a Includes bibliographical references and index.
327 0 $a The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.
606 $2 lc $a Brand name products. $3 187247
606 $a Fashion merchandising. $3 126082
606 $a Advertising $y United States $x History. $3 41831 $3 219137
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700 $a Tungate $b Mark $f 1967- $3 126081