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Global marketing management /

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	LeeKiefer.,
[NT 47353] Alternative Intellectual Responsibility:	CarterS.,
[NT 47351] Place of Publication:	New York :
[NT 47263] Published:	Oxford University Press,;
[NT 47352] Year of Publication:	2005.
[NT 47264] Description:	xiv,582p. :col.ill. ; : 25 cm.;
[NT 47266] Subject:	Strategic planning.; -
[NT 47266] Subject:	International business enterprises; - Management. -
[NT 50961] ISBN:	9780199267521
[NT 60779] Content Note:	Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.

Global marketing management /
Lee, Kiefer.

Global marketing management / / Kiefer Lee, Steve Carter. - New York : : Oxford University Press,, 2005.. - xiv,582p. : ; col.ill. ; ; 25 cm..
Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations..
ISBN 9780199267521ISBN 0199267529
Strategic planning.;International business enterprises; -- Management.

Carter, S.

Global marketing management /
LDR:01206nam0 2200169 i 450 001 143452
005 20120618203139.0
010 1 $a 9780199267521 $d NT
010 1 $a 0199267529 $b pbk. $d NT2130
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a us
105 $a yyyyzzzz000y
200 1 $a Global marketing management / $f Kiefer Lee, Steve Carter.
210 $a New York : $d 2005. $c Oxford University Press,
215 1 $a xiv,582p. : $c col.ill. ; $d 25 cm.
327 0 $a Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
606 $a Strategic planning.; $3 125991
606 $a International business enterprises; $x Management. $3 126150
676 $a 658.8/4 $v 21
700 $a Lee $b Kiefer. $3 126148
701 $a Carter $b S. $g (Steve) $3 126149

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