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Creating passionbrands : getting to the heart of branding

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	getting to the heart of branding
[NT 47261] Author:	EdwardsHelen, 1965-
[NT 47353] Alternative Intellectual Responsibility:	DayDerek, 1949-
[NT 47351] Place of Publication:	Sterling, Va.
[NT 47263] Published:	Kogan Page Limited;
[NT 47352] Year of Publication:	c2005.
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	xi, 244p.ill. : 24 cm.;
[NT 47266] Subject:	Brand name products. -
[NT 50961] ISBN:	0749443707
[NT 60779] Content Note:	From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.

Creating passionbrands : getting to the heart of branding
Edwards, Helen

Creating passionbrands : getting to the heart of branding / Helen Edwards and Derek Day. - 1st ed.. - Sterling, Va. : Kogan Page Limited, c2005.. - xi, 244p. ; ill. ; 24 cm..
From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart..
Includes bibliographical references and index..
ISBN 0749443707
Brand name products.

Day, Derek

Creating passionbrands : getting to the heart of branding
LDR:01004nam0 2200181 i 450 001 143841
005 20120618212357.0
010 1 $a 0749443707 $b hbk. $d NT1443
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Creating passionbrands $e getting to the heart of branding $f Helen Edwards and Derek Day.
205 $a 1st ed.
210 $a Sterling, Va. $d c2005. $c Kogan Page Limited
215 1 $a xi, 244p. $c ill. $d 24 cm.
320 $a Includes bibliographical references and index.
327 0 $a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
606 $2 lc $a Brand name products. $3 187247
676 $a 658.8/343 $v 22
700 $a Edwards $b Helen $f 1965- $3 126993
701 $a Day $b Derek $f 1949- $3 126994

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