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Data-driven business models

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	WeberAlan,
[NT 47351] Place of Publication:	Mason, Ohio
[NT 47263] Published:	Thomson,;
[NT 47352] Year of Publication:	c2005
[NT 47264] Description:	277 p.ill. : 24 cm.; 1 CD-ROM (4 3/4 in.)+
[NT 47266] Subject:	Marketing -
[NT 47266] Subject:	Business planning -
[NT 47265] Notes:	Includes index
[NT 50961] ISBN:	0324222335
[NT 60779] Content Note:	Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies

Data-driven business models
Weber, Alan

Data-driven business models / Alan Weber - Mason, Ohio : Thomson,, c2005. - 277 p. ; ill. ; 24 cm..
Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies.
Includes index.
ISBN 0324222335
MarketingBusiness planning

Data-driven business models
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105 $a a a 001yy
200 1 $a Data-driven business models $f Alan Weber
210 $a Mason, Ohio $d c2005 $c Thomson,
215 1 $a 277 p. $c ill. $d 24 cm. $e 1 CD-ROM (4 3/4 in.)
300 $a Includes index
327 0 $a Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies
606 $2 lc $a Marketing $3 185291
606 $a Business planning $3 43837 $3 219756
676 $a 658.8/01/5195 $v 22
700 $a Weber $b Alan $3 127180

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