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Marketing research essentials /

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47376] Uniform Titlee:
[NT 47261] Author:	McDanielCarl D.,
[NT 47353] Alternative Intellectual Responsibility:	GatesRoger H.,, 1942-
[NT 47351] Place of Publication:	Hoboken, NJ :
[NT 47263] Published:	John Wiley,;
[NT 47352] Year of Publication:	2006.
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xvi,479p. :ill.; : 26 cm.; 1 CD-ROM (4 3/4 in.).+
[NT 47266] Subject:	Marketing research.; -
[NT 47265] Notes:	Includes SPSS student version software for Windows.;
[NT 50961] ISBN:	0471684767

Marketing research essentials /
McDaniel, Carl D.

Marketing research essentials / / Carl McDaniel Jr., Roger Gates. - 5th ed.. - Hoboken, NJ : : John Wiley,, 2006.. - xvi,479p. : ; ill.; ; 26 cm..
Includes SPSS student version software for Windows.;Various multi-media instructional resources are available to supplement the text.;.
Includes bibliographical references and index..
ISBN 0471684767
Marketing research.;

Gates, Roger H.,

Marketing research essentials /
LDR:00655nam0 2200181 i 450 001 144132
005 20120618211712.0
010 1 $a 0471684767 $b pbk. $d NT3000
100 $a 20071203d2006 m y0engy08 b
101 $a eng
102 $a us
105 $a yyyyazzz001y
200 1 $a Marketing research essentials / $f Carl McDaniel Jr., Roger Gates.
205 $a 5th ed.
210 $a Hoboken, NJ : $d 2006. $c John Wiley,
215 1 $a xvi,479p. : $c ill.; $d 26 cm. $e 1 CD-ROM (4 3/4 in.).
300 $a Includes SPSS student version software for Windows.;
300 $a Various multi-media instructional resources are available to supplement the text.;
320 $a Includes bibliographical references and index.
500 $n John Ronald Reuel $3 186933
606 $a Marketing research.; $3 127551
700 $a McDaniel $b Carl D. $3 127549
701 $a Gates $b Roger H., $f 1942- $3 127550

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658.83 M113 2006

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