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Market research in practice : a guide to the basics

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a guide to the basics
[NT 47261] Author:	HaguePaul N.,
[NT 47353] Alternative Intellectual Responsibility:	HagueNick, 1974-
[NT 47353] Alternative Intellectual Responsibility:	MorganCarol-Ann, 1958-
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 47264] Description:	xii, 244 p.ill. : 24 cm.;
[NT 47298] Series:	Market research in practice series
[NT 47266] Subject:	Marketing research. -
[NT 50961] ISBN:	0749441801
[NT 60779] Content Note:	Introduction -- Market research design -- Desk research --Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis --Reporting

Market research in practice : a guide to the basics
Hague, Paul N.

Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. - London : Kogan Page, 2004.. - xii, 244 p. ; ill. ; 24 cm.. - (Market research in practice series).
Introduction -- Market research design -- Desk research --Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis --Reporting.
Includes bibliographical references (p. 221-235) and index..
ISBN 0749441801
Marketing research.

Hague, Nick

Market research in practice : a guide to the basics
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200 1 $a Market research in practice $e a guide to the basics $f Paul Hague, Nick Hague & Carol-Ann Morgan.
210 $a London $a Sterling, VA $d 2004. $c Kogan Page
215 1 $a xii, 244 p. $c ill. $d 24 cm.
225 2 $a Market research in practice series
320 $a Includes bibliographical references (p. 221-235) and index.
327 0 $a Introduction -- Market research design -- Desk research --Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis --Reporting
410 0 $1 2001 $a Market research in practice series
606 $2 lc $a Marketing research. $3 187742
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700 $a Hague $b Paul N. $3 128216
701 $a Hague $b Nick $f 1974- $3 128217
701 $a Morgan $b Carol-Ann $f 1958- $3 128218

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