醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	powerful proven communication strategies for maximizing value
[NT 47261] Author:	HaywoodRoger, 1939-
[NT 47355] Alternative Intellectual Responsibility:	Chartered Institute of Marketing.
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	c2005.
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xvi, 320 p.24 cm.;
[NT 47266] Subject:	Public relations. -
[NT 47266] Subject:	Corporate image. -
[NT 47266] Subject:	Organizational effectiveness. -
[NT 47265] Notes:	'The Chartered Institute of Marketing.'
[NT 50961] ISBN:	0749444088

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
Haywood, Roger

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood. - 3rd ed.. - London : Kogan Page, c2005.. - xvi, 320 p. ; 24 cm..
'The Chartered Institute of Marketing.'Includes index.Previous ed. published as: Manage your reputation. London : Kogan Page, c2002..
ISBN 0749444088
Public relations.Corporate image.Organizational effectiveness.

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
LDR:00744nam0 2200205 i 450 001 144542
005 20120618205550.0
010 1 $a 0749444088 $b pbk. $d NT1151
100 $a 20071203d2005 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Corporate reputation, the brand & the bottom line $e powerful proven communication strategies for maximizing value $f Roger Haywood.
205 $a 3rd ed.
210 $a London $a Sterling, VA $d c2005. $c Kogan Page
215 1 $a xvi, 320 p. $d 24 cm.
300 $a 'The Chartered Institute of Marketing.'
300 $a Includes index.
300 $a Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
517 1 $a Corporate reputation, the brand and the bottom line
606 $2 lc $a Public relations. $3 186509
606 $a Corporate image. $3 128246
606 $2 lc $a Organizational effectiveness. $3 186180
676 $a 659.2 $v 21
700 $a Haywood $b Roger $f 1939- $3 128244
711 $a Chartered Institute of Marketing. $3 128245