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Key marketing skills : strategies, tools, and techniques for marketing success

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	strategies, tools, and techniques for marketing success
[NT 47261] Author:	ChevertonPeter.,
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xiii, 383 p.ill. : 25 cm.; 1 CD-ROM(4 3/4 in.)+
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Strategic planning. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0749442980

Key marketing skills : strategies, tools, and techniques for marketing success
Cheverton, Peter.

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. - 2nd ed.. - London : Kogan Page, 2004.. - xiii, 383 p. ; ill. ; 25 cm..
Includes index..
ISBN 0749442980
Marketing.Strategic planning.

Key marketing skills : strategies, tools, and techniques for marketing success
LDR:00548nam0 2200169 i 450 001 144601
005 20120618212942.0
010 1 $a 0749442980 $b pbk. $d NT2252
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a Key marketing skills $e strategies, tools, and techniques for marketing success $f Peter Cheverton ; [foreword by Malcolm McDonald].
205 $a 2nd ed.
210 $a London $a Sterling, VA $d 2004. $c Kogan Page
215 1 $a xiii, 383 p. $c ill. $d 25 cm. $e 1 CD-ROM(4 3/4 in.)
300 $a Includes index.
606 $2 lc $a Marketing. $3 186138
606 $a Strategic planning. $3 42268 $3 220200
676 $a 658.8
700 $a Cheverton $b Peter. $3 128330

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658.8 C527 2004

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