醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

The new strategic brand management : creating and sustaining brand equity long term

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47376] Uniform Titlee:	Strategic brand management.
[NT 47348] Title Information:	creating and sustaining brand equity long term
[NT 47261] Author:	KapfererJean-Noeel.,
[NT 47357] Family Name:	Kapferer
[NT 47351] Place of Publication:	London
[NT 47263] Published:	Kogan Page;
[NT 47352] Year of Publication:	2004.
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xiv, 497 p.25 cm.;
[NT 47266] Subject:	Brand name products - Valuation. -
[NT 47265] Notes:	Rev. ed. of: Strategic brand management. 1994?
[NT 50961] ISBN:	0749442832

The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noeel.

The new strategic brand management : creating and sustaining brand equity long term / Jean-Noeel Kapferer. - 3rd ed.. - London : Kogan Page, 2004.. - xiv, 497 p. ; 25 cm..
Rev. ed. of: Strategic brand management. 1994?.
Includes bibliographical references (p. [471]-483) and index..
ISBN 0749442832
Brand name products -- Valuation.

The new strategic brand management : creating and sustaining brand equity long term
LDR:00665nam0 2200193 i 450 001 145031
005 20120618205532.0
010 1 $a 0749442832 $b pbk. $d NT1786
100 $a 20071203d2004 m y0engy08 b
101 $a eng
102 $a gb
105 $a a a 001yy
200 1 $a The new strategic brand management $e creating and sustaining brand equity long term $f Jean-Noeel Kapferer.
205 $a 3rd ed.
210 $a London $a Sterling, VA. $d 2004. $c Kogan Page
215 1 $a xiv, 497 p. $d 25 cm.
300 $a Rev. ed. of: Strategic brand management. 1994?
320 $a Includes bibliographical references (p. [471]-483) and index.
423 0 $1 50010 $a Strategic brand management.
423 $0 145031 $t The new strategic brand management $e creating and sustaining brand equity long term
500 $a Strategic brand management. $3 128979
606 $a Brand name products $x Valuation. $3 54993 $3 218271
676 $a 658.8/343 $v 22
700 $a Kapferer $b Jean-Noeel. $t Strategic brand management $3 128977
720 $a Kapferer $b Jean-Noeel. $3 128978